PUDDLE

In 2023, around 40,000 new tracks were uploaded daily to streaming platforms. Since the rise of AI-generated music, that number has reportedly grown to more than 75,000 every single day.

In that landscape, releasing music can feel like a drop of water disappearing into the ocean, visible for a moment before being swallowed by the constant flow of content.

Beyond releasing music, the label also creates spaces for artists from underground scenes to share their voices, inspirations, and processes through interviews, radio, and collaborations with platforms such as 90mil Radio. At its core, Puddle is about connection, curiosity, and giving music the attention it deserves.